{"id":220065,"date":"2019-12-04T13:58:53","date_gmt":"2019-12-04T12:58:53","guid":{"rendered":"https:\/\/www.intrinsec.com\/?p=220065"},"modified":"2019-12-04T13:58:53","modified_gmt":"2019-12-04T12:58:53","slug":"entreprise-contrefacon-web","status":"publish","type":"post","link":"https:\/\/www.intrinsec.com\/en\/entreprise-contrefacon-web\/","title":{"rendered":"Companies facing online counterfeiting in Russia"},"content":{"rendered":"[et_pb_section fb_built="1" _builder_version="4.0.7"][et_pb_row _builder_version="4.0.7" custom_margin="-11px|auto||auto||" custom_padding="0px|||||"][et_pb_column type="4_4" _builder_version="4.0.7"][et_pb_image src="https:\/\/www.intrinsec.com\/wp-content\/uploads\/2019\/12\/Contrefa%C3%A7on-russie-2.png" align="center" _builder_version="4.0.7" width="62%"][\/et_pb_image][et_pb_text _builder_version="4.0.7" custom_margin="31px|||||"]

Focus on the luxury sector<\/em><\/h3>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.0.7\u2033]

Counterfeiting is a growing problem for many organizations. According to a 2019 report by the OECD (Organisation for Economic Co-operation and Development) and the European Union Intellectual Property Office, The trade in counterfeit products represents 3.31 TPH of world trade<\/strong> [1]<\/span>. This illicit activity, which consists of reproducing characteristic elements of the original product without the consent of the trademark holder, affects many sectors, from textiles to electronics, including cosmetics.<\/p>\n

Counterfeiting has negative repercussions for both the brand and the consumer.<\/strong>. The infringed trademark risks losing exclusive distribution rights for its product and suffers from a negative image among consumers. This can, in fact, impact the company's profits and generate significant lost revenue.<\/p>\n

As for consumers, they face health risks stemming from the poor quality of counterfeit products and the fact that some of their components do not comply with existing health guidelines. Nevertheless, despite these consequences, consumers resort to these products due to their affordability and, in some cases, their still satisfactory quality.<\/p>\n

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Russia and the scale of the counterfeit market<\/strong><\/span><\/h3>[\/et_pb_text][et_pb_image src="https:\/\/www.intrinsec.com\/wp-content\/uploads\/2019\/12\/russia1.png" align="center" _builder_version="4.0.7"][\/et_pb_image][et_pb_text _builder_version="4.0.7"]

Homepage of a Russian e-commerce website<\/em><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.0.7\u2033]

According to a study by Brandmonitor, a Russian firm specializing in intellectual property protection, The annual turnover generated by the underground economy of luxury goods (280 billion rubles, or 3.9 billion euros) is estimated to have exceeded the turnover of the official market (250 billion rubles, or 3.5 billion euros).<\/strong>.[2]<\/span><\/p>\n

This phenomenon has notably developed with the democratization of Internet use in daily life and the elimination of intermediaries in the sales sector<\/strong>. The digitization phenomenon, which has many positive impacts on the economy, could, in some cases, facilitate the sale of counterfeit products. Indeed, in the past, counterfeit goods were more readily available through physical markets such as\u2026\u00ab\u00a0Gorbushkin Dvor<\/em>\u00a0\u00bb"located in Moscow. Nowadays, parallel networks are increasingly using the internet to offer their products on a large scale. According to consumer behavior analysis, The online sale of counterfeit luxury goods is estimated at 84 million rubles, or 1,187,000 euros.<\/strong> [3]<\/span>.<\/p>\n

Therefore, given the significant role of Russian networks in the trade of counterfeit goods, the Cyber Threat Intelligence unit sought to shed light on the overall state of the phenomenon. We will thus approach the subject from the perspective of three questions that can provide a general overview of the problem of fraud on the Russian-language web: where are these parallel networks located? what are the main products offered? how do these networks manage to attract consumers?<\/p>\n

In order to make an initial identification of potential counterfeiting networks, we turned to search engines known as \u00ab"classics"\u00bb <\/em>like Google. An additional search was also carried out via Yandex, the Russian search engine, which made it possible to detect some cases not indexed in the first pages displayed by Google.<\/p>\n

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What are the Russian distribution channels for counterfeit goods?\u00a0<\/span><\/strong><\/h3>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.0.7\u2033]

Counterfeit networks use the identity of legitimate businesses to promote their products. Indeed, these networks tend to claim in their "shop" or "advertisement" description that they are an official distributor of the brand. These networks operate through the following channels:<\/p>\n

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